Descr: Why Is Mobile Optimisation Necessary For A Website? What Steps Can You Take To Make It Mobile Responsive? Get The Answers To Increase Your Traffic! The one consistent trend we have seen as a leading Digital Marketing Company in Chennai is the rise of mobile users. With more and more people using a Smartphone to access the internet, it has become crucial for sites to be mobile optimisation. Mobile optimisation means designing a site specifically for a smaller screen size like those found in cell phones. Mobile optimisation differs from a responsive-site. It is more than about compressing and restructuring content to fit a different screen. A mobile optimised website is built with mobile-first thought. The entire experience is based on smaller screen rather than a bigger one. Why Does Every Business In Chennai Need A Mobile-Optimised Site? Let’s pick an example to explain the importance of mobile optimisation. Say a bored metro commuter opens up your website on their phone. They have to pinch, scroll, zoom in on tiny buttons, pay laser attention to unclear form fields and manipulate the screen in dozens of other ways to get any information. Within five minutes of opening the site, they abandon it because the experience was highly frustrating. Why did the bored commuter leave the site? Because the consumer of today is not only impatient but also stressed out and busy. They neither have the time nor the mental bandwidth to wait for a slow-loading page or decode how to navigate the site. Every little pinch and zoom creates friction. The more resistance a site causes, the higher the chances of a user dropping it. Mobile optimisation ensures that friction is reduced as much as possible. It does so by removing all barriers to conversion, which are the root cause of friction. An optimised site lessens the effort a customer has to put on the site to achieve their goal. This results in a less stressful and more seamless experience. Thus, increasing the probability of conversions. How Do You Make A Website Mobile Optimised? While a Digital Marketing Agency would be the right route to optimising your website for mobiles, a little fundamental knowledge is always helpful. So, our advice is to read through the elements that help in mobile optimisation and then hire a Chennai company to implement them.
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